Welcome to your Entrepreneurship Quiz 2 Ucc CoDE 2019/2020
Instruction:
1. First try your hands on by answering ALL questions for the objectives
2. Click the Submit Button to see how you performed and the correct answers.
1. In assessing the credit worthiness of a venture, which of the following factors considers the business sense of the borrower, his ability to pay, level of experience in business?
2. Which of the following resources of long-term loan finance is termed as secured loan because it is secured to the asset it was borrowed for?
3. A venture will need to meet the following most important requirements in order to access venture capital funds expect a/an
4. The act of raising short term funds on the securty of a firm's trade debtors is termed
5. Which of the following financial rations will be of key importance when assessing a potential supplier of raw materials?
6. Which of the following resources refers to the firm's formal reporting system, its information-generation and decision-making systems, and planning?
7. Secondary sources of business information could be gathered from all the following except
8. Which of the following steps in human resource management aims to increase employee’s ability to contribute to organizational effectiveness?
9. The four Cs model proposed by Harvard Researcher for effective evaluation of human resource management processes within an organization includes all the following except
10. Which of the following is the second stage to consider when assessing local resources?
11. Which category of ratios measure a firm’s ability to meet its long term obligations?
12. In the mini case, the process of dividing the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers, is known as
Sprint Athletes Shop mini case:
Sprint Athletes Shop is owned and managed by Mr. Rexford Kaku. Rex, affectionately called by his friends and family, wants to open a store that caters to athletes, but due to space and budgetary constrains, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Rex’s advertising campaign emphasizes his store’s high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
Instruction: Using the mini case, answer question 12-15
13. In the case, Rex decides to focus his attention on that segment of the market that is interested in running. This selection of a specific market segment is known as
14. By portraying his store as a one-stop-shop for all your running needs, Rex has developed a distinct image for his store. This is an example of
15. Which of the four elements of the marketing mix does Rex emphasize in positioning his sotre in the marketplace?
16. Which of the following describes the specific combination of interrelated and interdependent marketing activities in which organization engages to meet its objectives?
17. Which of the following marketing strategies attempts to increase sales by introducing existing products or services into new markets?
18. Which of the following orientations to market segmentation involves dividing the market into groups based on variables such as age, gender, income and occupation?
19. Which of the following market coverage strategies is also termed as the niche marketing?
20. Listed below are sources of short term finance for a business except
