INSTURCTION
Try answering ALL questions and click on SHOW ANSWERS at the bottom of the page to see the suggested answers. All the best!!
SECTION B - CLICK HERE
1. Management of Desperate Group of Companies wants to develop a new venture to expand their business portfolio. They can obtain secondary data from all of the following sources except
2. You want to write a business plan for your small fresh tomato business. Which of the following shall not be considered as a major area to be included in the business plan?
3. Marketing mix entails the specific combination of interrelated and interdependent marketing activities which an organisation engages to meet its objectives. It includes
4. Marketing research involves the gathering of data to provide information to answer all the following questions to make the new venture successful except
5. Which of the following best describes the professional who makes risky investment from a pool of financial capital of third-party investors to obtain a high rate of return on investments?
6. Which of the following sources of short-term finance enables the customer to order, obtain delivery, and sell the items before he/she pay's for it?
7. There are various factors that influence the choice of finance for a venture. It is therefore prudent for the entrepreneur to assess the different types of finance based on all the following criteria except
8. Target marketing enables the entrepreneur to identify a specific group of customers at whom the business aims it products. Which of the following is not part of the steps in target marketing?
9. You want to conduct a market research for your new venture. Which of the following stages is the first step to consider when undertaking such an activity?
10. Entrepreneurs call upon a number of control mechanisms to coordinate the activities of their organisation and direct the use of resources. Such activities includes all the following except
11. Which of the following techniques is an excellent method for initially screening ideas and concepts in addition to generating new ideas?
12. An entrepreneur into the production of fresh fruit drink business discovered that the reason why the product was not selling was due to its colour. What could be the best source of this information?
13. The process in marketing which involves the division of a market into distinct subsets that have common preference for needs or behave in the same way is referred to as
14. If in Saudi Arabia, the manufacture, importation, sales, and consuming of alcohol is prohibited in the country, whereas this is allowed in Ghana, such differences could be captured under the ........ environment.
15. Businesses of all sizes may form synergy for various reasons. One of the major reasons an entrepreneur forms a joint venture is to share .......... the of a business or project.
16. The product planning and development process includes series of stages to come out with a successful product. Which of the following stages specifically highlights or considers the concept of product lifecycle?
17. Business statistics indicates that about 80% of all new products are reported to fail. This is due to various factors such as all the following except
18. Entrepreneurs are motivated by many considerations to start up a new business. According to Birley and Westhead (1994), all the following are reasons motivating people to start a new venture except the ....
19. Which of the following control elements in the business plan is designed to make sure that the products of the venture performs satisfactorily?
20. Financial ratios help the entrepreneur to make informed judgment about the company's financial condition overtime or in relation to other firms. However, this is not without limitations. All the following are limitations of financial ratios except
