SECTION B
INSTRUCTION: Answer any Two Questions from this section
QUESTION 1
a) With relevant illustrations, discuss any four key elements of a research proposal. [12 marks]
b) State any four differences between qualitative and quantitative approaches as used in business research. [4 marks]
c) State any four internal sources of data for business research. [4 marks]
QUESTION 2
a) Discuss any four important components of a research report. [12 marks]
b) State four sources of information for writing literature review in business research. [4 marks]
c) State any four types of non-probability sampling techniques used in qualitative business research. [4 marks]
QUESTION 3
a) Define business research and discuss four qualities of business research [12 marks]
b) State four differences between primary data and secondary data [4 marks]
c) State four reasons why it is important to conduct a literature review in any business research [4 marks]
QUESTION 4
a) With practical examples, explain the following elements of business research.
i.) Abstract
ii.) Referencing
iii). Theory
iv.) Variable
b) State four advantages of the use of information and communication technology (ICT) in business research. [4 marks]
c) State any four uses of business research to contemporary managers [4 marks]
