INSTURCTION
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1. Which of the following seeks to target individual customers with the intention of delivering personalised messages and building a relationship with them based upon their responses to the direct communication?
2. Inbound telemarketing occurs when the marketer actively solicits customers or prospects.
3. The communication regarding an organization, product, service or idea that is not directly paid for or run under an identified sponsor is referred to as
4. Which of the following is not a driver to the development of integrated marketing communications?
5. There are three main sources of feedback from the market which are fed into the MKIS
6. Which of the following is not a specific choice in the marketing communications decisions process?
7. Marketing communications managers must continuously monitor environmental developments to enable them react to environmental forces.
8. Which of the following is the most important and fundamental level of integration?
9. The action response by companies to environmental problems by introducing environmentally oriented products and undertaking aggressive marketing communication programmes to promote these products is referred to as
10. Which of the following is not a green communication effort?
11. There are three main themes in the meaning of marketing communications.
12. The ...... integration ensures that marketing communications activities fit well with the other business functions within an organization.
13. Marketing communications tools which enable organizations to communicate with their audiences in such a way that multi- communications are stimulated is termed as
14. Which of the following describes the situation that receivers are viewed as active problem solvers and they use marketing communications to help them in their purchasing and organization related activities?
15. Which of the following is not a criticism of advertising?
16. The stage in the communication process where it is required that the sender mentally visualizes the communication from the receivers' point of view is the ...... stage.
17. Which of the following involves the oral/communication with one or more perspective buyers by paid representatives for the purpose of making a sale?
18. The business strategy which is a subset of the elements involved in integrating marketing communication include all the following except
19. The last stage of the AIDA model is the one that most directly affects the organization.
20. 20. Marketing communications directed towards identifying potential buyers and creating relationships with them to arouse the interest of purchasing a company's profit can be described as
