INSTURCTION
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1. Technological resources includes the following except
2. Advantages of controlling resources include
3. The marketing mix includes all the following except
4. Which of the following steps is the right order in conducting marketing research?
I. collection the data
II. defining the problem
III. analysing and interpreting the data
IV. drawing conclusion
5. The product life cycle includes all the following except ....... stage
6. The market a company wants to sell its products and services to which includes a targeted set of customers for whom it directs its marketing efforts is referred to as a ......... market.
7. The steps in the target marketing process include: market segmentation, market targeting and market
8. The segmentation technique where an entire market is grouped on the basis of different personality traits, values, attitudes, interests, and lifestyles of consumers is known as ........ segmentation
9. The development of a marketing mix and the direction of marketing efforts and resources to appeal to a single market segment is called ........ marketing strategy.
10. All the following are attributes of a strategic resource except
11. Financial resources are mostly important for the following activities of the firm in business except
12. Sources of long term finance include all the following except
13. The following factors are considered when assessing creditworthiness except
14. The process of raising funds on the security of the company's debts, so that cash is received earlier than if the company had waited for debtors to pay is
15. A firm that intends to remain viable must have enough cash on hand to meet its short term and long term obligations as they fall due. Which ratio measures this? ........ ratio
16. Sources of business information includes all the following except
17. An activity that is concerned with developing a pool of job candidates in line with the human resource plan is called ....
18. Procurement is concerned with acquiring all of the goods, services and work that is vital to an organization's operations. A successful procurement department is one that
19. One procurement technique that involves working with the lowest possible stock levels, but at the same time making sure that materials are available when required is called
20. The following is one of the four C's model for evaluating human resource.
