PDBA 305: STRATEGIC MANAGEMENT
Instruction: Answer ALL questions in Sections ‘A’. Duration: 3hours:
SECTION A [40 Marks]
Provide the most appropriate answers to the following questions
- Define strategic management [2 Marks]
- List the steps in strategic planning [4 Marks]
- What is strategy? [3 Marks]
- Explain SWOT Analysis [3 Marks]
- Explain the focus strategic [2 Marks]
- Differentiate between mission and vision [4 Marks]
- Mention the four specific criteria for sustainable competitive advantage [2 Marks]
- Mention the stages of strategic management [4 Marks]
- What is the difference between planning and strategy [4 Marks]
- State two (2) importance of a mission statement in strategic management [2 Marks]
- Briefly explain strength, weakness, opportunities and threats [4 Marks]
- State the 5ps in the Mintzberg (1979) definition for strategic management [2 Marks]
- The backbone and foundation of the study of strategic management is…[1 Mark]
- State the five-force model of competition or generic strategies as 5 marks propounded by Michael Potter [ 5 Marks]
SECTION B
Instruction: Answer question 1 (one) and any other two (2) questions from this section.
QUESTION 1
A). Define business environment [4 Marks]
B). Lit and explain four (4) Internal environments and four (4) external environments. [16 Marks]
QUESTION 2
A) Explain the Michael porter’s generic competitive strategies [10 Marks]
B) Explain the following general strategies alternatives during the strategic formulation process [10 Marks]
a) Concentric diversification
b) Conglomerate diversification
c) Turnaround strategies
d) Divestment strategies
QUESTION 3
A) Briefly explain the following terms in relations to strategic management [8 Marks]
i) Organisational resource
ii) Capabilities
iii) Core competence
iv) Distinctiveness competence
B) Explain the levels of strategies [9 Marks]
C) Explain the backward integration in strategic management [3 Marks]
QUESTION 4
A) Distinguish between strategic evaluation and strategic control [4 Marks]
B) List and explain the four (4) types of strategic control [8 Marks]
C) Explain the main steps in strategic control [8 Marks]
